AKASA Supports Lead Generation With Customer Success Story Using a B2B Healthcare Copywriting Solution

freelance healthcare writer specializing in B2B

The Client

AKASA is the leading developer of AI for healthcare operations. They scale human intelligence with leading-edge AL and ML to create a seamlessly integrated, customized revenue cycle management solution that helps hospitals and health systems reduce costs, free up staff to work on valuable tasks, and appropriately allocate their resources. 

The Challenge

AKASA was looking to build brand awareness, drive traffic, generate leads, and establish authority as an emerging leader in healthcare AI automation and revenue cycle management.

They had developed a content marketing strategy and an ambitious editorial calendar, but with a lean marketing team, they needed a partner who could create content at a regular cadence. 

Top of mind for AKASA also included identifying someone who had B2B healthcare subject matter expertise, had worked as a journalist, and could transform complex information into newsworthy, relevant, and engaging content. 

AKASA initially engaged with Revelant Writing to write an article about a new study, but quickly expanded to a wide range of projects including thought leadership articles, case studies, landing pages, email drip campaigns, and more. 

This particular case study that Revelant Writing created tells the story of how AKASA helped their client achieve early wins that ultimately led to more projects.

The Solution

After reviewing background notes and client reports, Revelant Writing conducted interviews and created a customer case study that included data-rich insights and a comprehensive story about how AKASA worked with the client and helped them increase efficiency and save time.

The Results

AKASA’s case study helped to support lead generation and sales efforts and drive revenue for the company. 

Working with Revelant Writing for over a year, AKASA has a partner who makes content creation easy, and works as an extension of their marketing team, allowing them to save time and increase their productivity so they can focus on larger marketing initiatives.

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REVELANT WRITING

Revelant Writing is the partner top healthcare organizations turn to when they need a content writer who knows healthcare.

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