The Client

UnitedHealthcare Employer & Individual, a division of UnitedHealth Group, a Fortune 500 company, offers health benefits and services for employers, small businesses, and individuals. The group serves more than 26 million people in the U.S. 

The Challenge

UnitedHealthcare Employer & Individual’s goals were to support client relationships and foster loyalty. They needed a partner who had B2B healthcare expertise and an understanding of the commercial health plan market, and could write well-researched content that would educate their clients and boost their credibility. 

They hired Revelant Writing to write several thought leadership articles about current challenges employers and consultants face, and how their products and services were uniquely positioned to solve for them. This particular article is about integrating health plan and specialty benefits to address chronic health conditions and drive engagement. 

The Solution

After reviewing their brand messaging, buyer personas, and a wealth of marketing collateral, Revelant Writing conducted interviews with subject matter experts and created a long-form thought leadership article. 

The Results

Working with Revelant Writing, UnitedHealthcare Employer & Individual’s lean marketing team saved time, increased their productivity, and was able to focus on other initiatives. They had fresh content to educate their clients, showcase their results, and support marketing and sales efforts.