People often use branding, brand identity, and brand strategy interchangeably. Branding is the process of developing the brand and shaping the perception in the market. Branding has two parts: brand strategy and brand identity. Brand strategy defines the brand’s meaning, why it exists, who it is for, and how to win over the competition. It allows you to understand your target audience and how to connect with them. It helps you identify the overlap between how the brand wants to be perceived versus how customers perceive it. Brand identity, on the other hand, is the visual side of branding. Think: your logo, colors, typography, and more all pulled together in your brand guidelines. 

Brand strategy is an essential first step for marketing, sales, and business growth. It’s the blueprint for your company that allows you to understand who the brand is, why the brand exists, how to connect with your customers, and how to stand out from the competition. An effective brand strategy builds brand equity, recognition, and trust—leading customers to purchase, become brand loyalists, and refer you to others. Brand strategy is also the north star for making business decisions, and choosing opportunities that align with your goals, purpose and positioning, instead of reacting to new ideas that could lead you down the wrong path.

No problem! I can bring on talented, trusted partners to manage the visual identity portion of our engagement.

The timeline often depends on the availability of your marketing team, internal stakeholders,  and customers, and my current client load, but most projects last between 6-8 weeks.

My brand strategy services are best suited for small healthcare companies in home health, digital health, health and wellness, healthcare engagement, employee benefits, provider groups, including concierge medicine practices, and healthcare marketing firms.

I’ll ask to review relevant, existing content and collateral. I’ll also need a list of your internal stakeholders and customers, but I’ll take the lead with scheduling our meetings, interviews, and workshops.

I’ll ask to review relevant, existing content and collateral. I’ll also need a list of your internal stakeholders and customers, but I’ll take the lead with scheduling our meetings, interviews, and workshops.

Brand strategy engagements cost between $3,000-$6,000 depending on scope.

Yes, please send me an email to request a sample.