CONTENT MARKETING STRATEGY
TARGETED, PERSONALIZED CONTENT EVERY TIME
A documented content marketing strategy allows you to understand why you’re creating content, who you’re speaking to, and what makes your company different so that every piece of content you create gets results.
We’ll help you develop a clear value proposition, a short statement that guides every piece of content you create and is key to conversions and sales. Your value proposition includes how your product and/or service solves a problem, the specific benefits customers will get, and why your solution is better or different from your competitors.
B2B BUYER PERSONA DEVELOPMENT
Buyer personas, or avatars, are semi-fictional representations of your ideal customers that inform your brand messaging and the content you create for every stage of the buyers’ journey and allow you to develop products and solutions your customers need.
Through interviews with your customers, prospects, and sales team, and an analysis of your contacts database, we’ll develop buyer personas that will set the foundation for your content marketing strategy.
Take a deep dive into your competitors’ content marketing strategies to identify opportunities and gaps and help you test out new ideas to reach your audience. Get an evaluation of their website structure, navigation, user experience, content, SEO, and social media strategy.
Gather and analyze your content to understand where there are opportunities to create new content, update existing content, and delete underperforming content.
Through research and interviews with subject matter experts, we’ll develop and manage an editorial calendar of timely, relevant story ideas, long-tail keywords, buyer personas, and call-to-actions to ensure you’ll have a regular cadence of content.