Although there are so many ways journalists, editors and producers find story ideas, the press release is still a tried and true method for getting the media’s attention, especially for healthcare companies who have new studies, survey data and stories to pitch.
In fact, 70 percent of reporters use press releases to get supporting facts and 66 percent use them for interesting story angles, a Business Wire Media survey found.
Not only do trade outlets and business journals need these types of stories to keep their readers up-to-date on industry happenings, but simply distributing a press release is good for SEO and brand awareness. Although you certainly don’t want to inundate the media with tons of emails, you should aim to send a press release at least once a month.
But what if you don’t have anything “new” or news-worthy to write a press release about? No problem. Here are 10 questions your team should be asking to uncover new ideas.
1. Has your company hired a new C-level executive, recruited a new employee from a competitor or promoted a key player?
2. Have you seen an increase in your quarterly sales or a surge in stock value?
3. Will you roll out a new product or service?
4. Have you expanded into a new market, merged or acquired another business?
5. Have a forged a strategic partnership?
6. Have you implemented a new way to reduce costs, improve customer retention or increase ROI?
7. Is your company hosting an event or attending a conference or trade show?
8. Do you have a new spokesperson or are you partnering with a celebrity for a new campaign?
9. Has your company earned a ranking or special recognition?
10. Have you teamed up with a non-profit or are you participating in a charity event?